![]() ![]() If a competitor owns a word or position in the mind of a prospect, it is useless to try to get hold of the same word. In fact, you will only strengthen the position of your competitors, as you prove the importance of their concept. The strategy to use depends on which rung you occupy on the ladder.īecoming the first in the mind of a prospect should be your main goal. ![]() But some strategies can be used for brands number two and number three. Not all products are the same.įor each category, there is a ladder of products in people’s minds, with the brand name on each rung. Your marketing strategy should depend on which step you have taken.
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